Jeff Echols

Recent Posts

The Often Overlooked But Critical Difference Between B2C And B2B Branding

by Jeff Echols

There are a lot of branding agencies out there doing brilliant work when it comes to building websites, creating fonts, designing logos, and organizing brand platforms for Business to Consumer (B2C) environments. Many agencies are applying the same expertise and proven approach in Business to Business (B2B) environments.

Three Problems With Relationship-Based Business Development

by Jeff Echols

If you talk to enough architects, you’ll quickly realize there’s a belief in the A/E/C world that relationships are the name of the game. Not that long ago, one respected marketing and business development consultant told me that 80% of new commissions come through relationships.

A Year in Review: Great year. Did we set ourselves up for failure?

by Jeff Echols

What a year! Congratulations to everyone in a professional services firm that just finished their best year ever. I count myself as blessed because so many of you, so many leaders of firms (whether accountants, or architects, or attorneys, or contractors, or engineers) shared feedback about your firm's successes and struggles and what you see […]

Recent Posts

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