Everyone that's considering a purchase – a B2B customer, a B2C consumer, it doesn't matter – has a really simple question they want to be answered, and it boils down to some variation of: is it going to work?

A while back, a prospect came to us looking for help. Their search traffic had all but disappeared. Leads from the website were halved, and the president of the company had suddenly become embroiled in the details of SEO.