Messaging doesn’t work any more in sales situations. The Convincing Advantages approach works much better.
With tens of thousands of competing messages hitting your prospects on a daily basis, it’s important that your communication is clear, convincing and focused solely on how you solve your prospect’s pain. (Because that’s ALL they’re interested in.) You’re not just trying to “out-message” your direct competitors, you’re also wanting to drive your prospects’ prioritization of you up - by shutting down the distracting noise from other, unrelated solutions.
When does your messaging need an overhaul?
Next, ask yourself these questions:
If you answer “no” to any of these questions, then it’s time to get to work. Now.