Top 5 phrases used on every demo:
There are a lot of branding agencies out there doing brilliant work when it comes to building websites, creating fonts, designing logos, and organizing brand platforms for Business to Consumer (B2C) environments. Many agencies are applying the same expertise and proven approach in Business to Business (B2B) environments.
If you talk to enough architects, you’ll quickly realize there’s a belief in the A/E/C world that relationships are the name of the game. Not that long ago, one respected marketing and business development consultant told me that 80% of new commissions come through relationships.
What a year! Congratulations to everyone in a professional services firm that just finished their best year ever. I count myself as blessed because so many of you, so many leaders of firms (whether accountants, or architects, or attorneys, or contractors, or engineers) shared feedback about your firm's successes and struggles and what you see […]
The question is often asked by any size of business: “Where should I put my marketing dollars?” At least one of the answers should be SEM. SEM (Search Engine Marketing) in 2019 is almost a default effort that every business needs to employ to be successful in the digital space.
The golden era of Black Friday shopping and sales has passed. Over the past few years, the Black Friday mega sales that have been a staple of brick and mortar businesses for years have dropped precipitously, being replaced by online sales, Cyber Monday, and more and more businesses trying to get a competitive edge in their industry. Anymore, Black […]
It’s no secret it’s harder than ever to stand out and differentiate from your competition. Today’s sales teams are facing three major obstacles in their path to closing more deals, and ultimately revenue growth.