Three Must Haves For Your Convincing Advantages

https://www.revenuepathgroup.com/messaging-vs-convincing-advantages-2/ 

 Convincing advantages will help you stand out and position you to win.

Note:  I recently wrote about messaging vs. convincing advantages (read it here) and launching your competitive advantages (read it here).

Here are three must haves for your convincing advantages.

• Simple - must be easy to remember - easy to connect to real and relevant value.
• Differentiate - what’s unique to you must be crisp and clear to your prospects.
• Memorable - craft so they don’t forget - memorable advantages transform “outsiders and strangers” into engaged and effective “insiders” - aka people who buy you.

This simple and powerful transition will have you cutting through commoditization, confusion and no decision in no time!