Convincing advantages will help you stand out and position you to win.
Here are three must haves for your convincing advantages.
- Simple - must be easy to remember - easy to connect to real and relevant value.
- Differentiate - what’s unique to you must be crisp and clear to your prospects.
- Memorable - craft so they don’t forget - memorable advantages transform “outsiders and strangers” into engaged and effective “insiders” - aka people who buy you.
This simple and powerful transition will have you cutting through commoditization, confusion and no decision in no time!