If CUs are all about the member, why does it appear that many efforts are driven with blinders on?

by Doug Macias

So far, 2018 has been full of great conversations, and it's always interesting to get input about the credit union industry from the outside. A discussion we have time and again revolves around how fierce the competition has become. It begs the question, are we are truly in the age of survival?

There are announcements almost daily about future cashless societies, big banking reinventing itself in the age of big data and countless other threats to our industry - and not just the credit union industry, but financial services as a whole.
In times where we suffer from time management bandwidth, how far do we have to expand our "challenge bandwidth"? What ideas do we need to cultivate to make our members and potential members understand WHY they choose us? And how much change will we have to go through, not only to just survive but also thrive?
“Big ideas come from forward-thinking people who challenge the norm, think outside the box, and invent the world they see inside rather than submitting to the limitations of current dilemmas”
― T.D. Jakes

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