How to Eliminate the Three Single Points of Failure that are Sabotaging Your Sales Process A single point of failure is any point in a system that, if it fails, causes the entire system to break-down. Today’s interconnected world has leadership talking about how they can identify and confront single points of failure (SPOF) in their organizations […]

What it takes to get the best talent to work for you, now.

https://www.revenuepathgroup.com/messaging-vs-convincing-advantages-2/

There are too many instances of “messaging” hitting your prospects. Consider using the convincing advantages approach to stand out from the crowd.

You can’t expect customers to come to your door if they’re uncertain who you are or what benefits you can bring them, argues Bryan Gray of Revenue Path Group. Lack of a Strong Message – AKA a unique, compelling and consistent value proposition - is one of the Five Great Threats to revenue growth through effective selling.

Extended sales cycles are NOT an indicator of positively developing relationships, argues Bryan Gray of Revenue Path Group. Quite the opposite. They are one of the Five Great Threats to revenue growth through effective selling.

Stop thinking of your corporate website as a “thing”. Start looking at it as your lead sales person, says Bryan Gray of Revenue Path Group. Is this a person you like? Or even respect? Are they effective or just also-rans? Keeping a website on the team that can’t do the job is one of the Five Great Threats to revenue growth through effective […]