Who would have thought a 6"x 4" speaker would change your life? Whether it's Google Home or Alexa - sidenote, at 70%, Alexa currently dominates the US speaker market - smart speakers are moving into homes and businesses at a rapid pace. According to research from NPR and Edison Research, 1 in 6 Americans owns a smart speaker. That's a 128% […]

A while back, a prospect came to us looking for help. Their search traffic had all but disappeared. Leads from the website were halved, and the president of the company had suddenly become embroiled in the details of SEO.

"There are millions of blog posts published daily, will ours even get read?"

So far, 2018 has been full of great conversations, and it's always interesting to get input about the credit union industry from the outside. A discussion we have time and again revolves around how fierce the competition has become. It begs the question, are we are truly in the age of survival? There are announcements almost daily about future […]

https://www.revenuepathgroup.com/messaging-vs-convincing-advantages-2/

There are too many instances of “messaging” hitting your prospects. Consider using the convincing advantages approach to stand out from the crowd.

You can’t expect customers to come to your door if they’re uncertain who you are or what benefits you can bring them, argues Bryan Gray of Revenue Path Group. Lack of a Strong Message – AKA a unique, compelling and consistent value proposition - is one of the Five Great Threats to revenue growth through effective selling.

Extended sales cycles are NOT an indicator of positively developing relationships, argues Bryan Gray of Revenue Path Group. Quite the opposite. They are one of the Five Great Threats to revenue growth through effective selling.